The Showroom is made up of 60 pop-up stores that showcase the labels that build on distinct concepts and insights into what tops the agenda.
The exposition is open for all Forum attendants and above all aims at bringing together buyers and manufacturers with fashion designers.
Following last year's showroom three expositions were held: in Tokyo, Paris, and Florence (as part of Pitti Uomo).
The BE IN OPEN FILMS festival will be held on June 1-3 reaching audiences in the 10 largest cities Russia-wide: from Kaliningrad to Vladivostok. 15 short fashion films covering campaigns, video art, and documentaries shot by local designers, photographers, and movie directors made it to the Festival program.
Just like the showroom, the BE IN OPEN FILMS festival remains true to conveying the Forum's core values. Its purpose is to familiarize broader audiences based in off-center cities of Russia, with the creative output of gifted local designers and artists, and thus to offer them new visual imagery reference points.
The local and the global in the Russian fashion industry is the main theme of this year's edition of the Forum. To what extent international trends are applicable to the Russian market? How to transfer Amazon's best practices given that logistics infrastructure is underdeveloped? To chase the market or to tread one's own path? What is it to have a maverick mindset?
The conference runs four distinct thematic tracks. The first three ones target designers, retailers, and manufacturers. The fourth track focuses on the analysis of the social and cultural context that serves as a habitat for contemporary fashion, arts and creative activities in general.
While the conference is meant for discussions of market trends, workshops are to enable you to transfer hands-on experience and knowledge from your peers.
Workshop participants will learn:
- how to work with media;
- how to take advantage of novel clothing construction techniques, technologies, and materials;
- how to handle paperwork and comply with Federal Law No 54-FZ;
- how to create engaging fashion shoots and fight the inefficiency of common SMM-strategies.
Speed dating is a series of brief meetings with representatives of sewing factories, retail stores, and PR and marketing agencies.
Last year everyone who participated in the speed dating session had a chance to establish a network of up to a hundred new contacts. The format was appreciated by many, which led us to improve it further: this year speed dating will feature more time and space allocated to a presentation of one's company or a project.