The local and the global in the Russian fashion industry is the main theme of this year's edition of the Forum. To what extent international trends are applicable to the Russian market? How to transfer Amazon's best practices given that logistics infrastructure is underdeveloped? To chase the market or to tread one's own path? What is it to have a maverick mindset?
The conference runs four distinct thematic tracks. The first three ones target designers, retailers, and manufacturers. The fourth track focuses on the analysis of the social and cultural context that serves as a habitat for contemporary fashion, arts and creative activities in general.
While the conference is meant for discussions of market trends, workshops are to enable you to transfer hands-on experience and knowledge from your peers.
Workshop participants will learn:
- how to work with media;
- how to take advantage of novel clothing construction techniques, technologies, and materials;
- how to handle paperwork and comply with Federal Law No 54-FZ;
- how to create engaging fashion shoots and fight the inefficiency of common SMM-strategies.
Speed dating is a series of brief meetings with representatives of sewing factories, retail stores, and PR and marketing agencies.
Last year everyone who participated in the speed dating session had a chance to establish a network of up to a hundred new contacts. The format was appreciated by many, which led us to improve it further: this year speed dating will feature more time and space allocated to a presentation of one's company or a project.
The Showroom is made up of 30 pop-up stores that showcase the labels that build on distinct concepts and insights into what tops the agenda.
The exposition is open for all Forum attendants and above all aims at bringing together buyers and manufacturers with fashion designers.
Following last year's showroom two expositions were held: in Tokyo and in Florence (as part of Pitti Uomo).
Shortly before the Forum, the BE IN OPEN FILMS Festival will take place in Moscow, Saint Petersburg, and other major cities of Russia. The festival program is packed with documentaries that narrate artistic coming-of-age stories of fashion designers, cover the aspects unique to working in the fashion industry, and show how one develops a visual style over time.
The Festival will also feature a short film competition with the focus on fashion and the visual imagery spectrum of the modern Russia. The shorts that make it to the shortlist will be included in the Festival program and will also be screened in participating movie theaters.