June 3-4, 2017 | Moscow | Hlebozavod No. 9

June 3-4, 2017 | Moscow | Hlebozavod No. 9

BE IN OPEN 2017 –
Forum for New Russian Fashion Industry
BE IN OPEN 2017 –
Forum for New Russian Fashion Industry
We spent the past year keeping on the pulse of the Russian fashion industry: shocked by filings for administration, excited by new startups, and busy collecting evidence supportive of the end of the recession. We've noticed that small and medium-sized enterprises have nearly depleted their reserves over the course of the last two years. That said, we have marketing analytics reports claiming that consumers are no longer able to save on clothing, which gives birth to "new demand". What were the companies that have managed in the past year to focus on growth and how? What's next? Will the end of the recession not be lost on small-sized enterprises? What are we to expect: the most challenging year ever or a gradual growth? Is the domestic e-commerce market still a good investment or just a bubble that nears its end? For how long the West will keep showing interest in the post-Soviet Russia?

These are among the many topics to be discussed at the Forum.
We spent the past year keeping on the pulse of the Russian fashion industry: shocked by filings for administration, excited by new startups, and busy collecting evidence supportive of the end of the recession. We've noticed that small and medium-sized enterprises have nearly depleted their reserves over the course of the last two years. That said, we have marketing analytics reports claiming that consumers are no longer able to save on clothing, which gives birth to "new demand". What were the companies that have managed in the past year to focus on growth and how? What's next? Will the end of the recession not be lost on small-sized enterprises? What are we to expect: the most challenging year ever or a gradual growth? Is the domestic e-commerce market still a good investment or just a bubble that nears its end? For how long the West will keep showing interest in the post-Soviet Russia?

These are among the many topics to be discussed at the Forum.
2 DAYS
2 DAYS
5 rooms


for parallel sessions
40 speakers


with hands-on market experience
800


participants

20 hours


of workshops run by high-profile educational projects of the fashion industry
25 designers


the showcase of the most promising Russian fashion labels
meetings




with buying directors, promotion agents, and manufacturers
5 rooms,
for parallel sessions

40 speakers
with hands-on market experience

800
participants

20 hours
of workshops run by high-profile educational projects of fashion industry

25 designers
the showcase of the most promising Russian fashion labels

meetings
with buying directors, promotional agents and manufacturers
Events to be held:
Events to be held:
For fashion designers and labels:

  • Case studies by fashion designers, retailers, and marketing analysts on the key changes in the workings of the fashion industry system in 2016-2017.
  • Talks by industry professionals that cover all steps to brand building: from the brand concept to the maiden collection to batch production and distribution.
  • Workshops by industry professionals: in-depth coverage of pressing issues and Q&A sessions.
  • Multi-disciplinary round-table discussions between buyers, manufacturers, and journalists aimed at solving industry challenges.
  • Speed-dating meetings with buying directors, promotion agents, and manufacturers.
For fashion designers and labels:
  • Case studies by fashion designers, retailers, and marketing analysts on the key changes in the workings of the fashion industry system in 2016-2017.
  • Talks by industry professionals that cover all steps to brand building: from the brand concept to the maiden collection to batch production and distribution.
  • Workshops by industry professionals: in-depth coverage of pressing issues and Q&A sessions
  • Multi-disciplinary round-table discussions between buyers, manufacturers, and journalists aimed at solving industry challenges.
  • Speed-dating meetings with buying directors, promotion agents, and manufacturers.
For retailers:

  • Presentations by analytics and consulting agents on the market situation.
  • Case studies by the retail stores and companies that have adapted to the recent recession and have seen a substantial growth.
  • Public talks with industry leaders.
  • Brief presentations and a showcase of the fashion labels that have enjoyed a healthy development in recent years.


For marketing analysts:

  • Reviews of new promotional tools: how they work and what they do.
  • Professionals from related industries (journalists, photographers, and stylists) will share their insights on how to cooperate with them in the most effective and efficient ways.
For retailers:
  • Presentations by analytics and consulting agents on the market situation.
  • Case studies by the retail stores and companies that have adapted to the recent recession and have seen a substantial growth.
  • Public talks with industry leaders.
  • Brief presentations and a showcase of the fashion labels that have enjoyed a healthy development in recent years.

For marketing analysts:
  • Reviews of new promotional tools: how they work and what they do.
  • Professionals from related industries (journalists, photographers, and stylists) will share their insights on how to cooperate with them in the most effective and efficient ways.
For investors:

  • Analysis and projections of the Russian fashion industry development. What is best to invest today: retailers, manufacturers, or clothing brands? How to evaluate a label's prospects?

For manufacturers:

  • Presentations that give an outlook on the key trends in the development of the fashion industry in Russia and abroad.
For investors:
  • Analysis and projections of the Russian fashion industry development. What is best to invest today: retailers, manufacturers, or clothing brands? How to evaluate a label's prospects?

For manufacturers:
  • Presentations that give an outlook on the key trends in the development of the fashion industry in Russia and abroad.
Open Stage
15-minute presentations by companies' founders sharing their views on the development strategy, financial ratio analysis, and competitive advantages. This year's speakers include: fashion designers, labels representatives, stylists, photographers, and buyers. A perfect opportunity to make new business contacts and place orders.
Open Stage
15-minute presentations by companies' founders sharing their views on the development strategy, financial ratio analysis, and competitive advantages. This year's speakers include: fashion designers, labels representatives, stylists, photographers, and buyers. A perfect opportunity to make new business contacts and place orders.
When and where
When and where
Hlebozavod No. 9 | 1 Novodmitrovskaya st. | Moscow
June 3-4, 2017 | 11:00 - 21:00
Hlebozavod No. 9, 1 Novodmitrovskaya st., Moscow
June 3-4, 2017
| 11:00 - 21:00


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Contacts

For media registration and other inquiries:

forum@be-in.ru
+7 (952) 667-11-40


Contacts

For media registration and other inquiries:

forum@be-in.ru
+7 (952) 667-11-40